The service is available thanks to its collaboration with The Cloud, who was chosen after a six-month trial. This is the first restriction free offering for a major coffee shop in the UK.
Simon Kerry, head of IT at Pret, says: “We are delighted to be able to offer WiFi as a free service to our customers. Everything we do at Pret is about delighting our customers; whether it’s freshly made sandwiches, ‘Just Roasted’ coffee, or great customer service. The Cloud perfectly complements these standards, offering an efficient and high quality connectivity experience no matter what type of mobile device our customers wish to use. By offering it free we’re giving our customers that little bit extra. The benefit to us is that our customers are happier and that they stay with us for longer.”
