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This follows the migration of its e-commerce system to the QuickLive Commerce platform - the joint proposition from hybris and its strategic partner Portaltech. The ‘out-of-the-box’ system will enable the fashion retailer for tall women to offer its customers a more personalised online shopping experience with tailored promotional activities, interactive product recommendations, ‘buy the look’ and ‘complete the look’ functionality, and a user review system that will allow customers to rate products and the online retail experience overall.
“From a business perspective, the enhanced functionality and flexibility provided by QuickLive Commerce means that we are now able to manage our online, catalogue and retail channels in the UK, United States and Europe effectively. It also means that we now have a highly customisable, scalable e-commerce platform in place that will support our growth plans, enabling us to launch multi-currency, multi-language and multi-brand sites quickly and cost-effectively,” says Andrew Shapin, managing director at Long Tall Sally.
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