The report reveals that the John Lewis website had a score of 74 per cent, moving from fourth to first place with a rise of one per cent from last year. Whilst Boots jumped from joint seventeenth place last year to second place with a score of 72 per cent, an improvement of 35 per cent from the previous study. Other big improvements were seen with WHSmith climbing from sixteenth place to eleventh, improving its score from 41 to 61, and Debenhams which climbed from equal seventeenth to equal twelfth place with an improvement of 19 per cent. Last year’s top three sites, H.Samuel, HMV and B&Q find themselves in ninth, equal fourth and sixth respectively.
Trenton Moss, director at Webcredible, comments: “Accessibility has unsurprisingly risen up the agenda for many retailers in the past year and sites like Boots have demonstrated that the improvements were there to be made. The average score for every guideline has improved, but the main reason for dropped points is still inconsistency, with many retailers applying accessibility guidelines to some pages but not others.”
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