The latest figures from the Capgemini IMRG e-Retail Sales Index reveal that New Year detoxes meant online shoppers spent 62 per cent less on alcohol in January compared to December. Clothing, footwear and accessories continued to see strong growth in sales (yearly growth of 32 per cent in January) and experienced the smallest fall in growth of all sectors compared to December.
“During these challenging economic times it is clear from the latest Index results that consumers are continuing to use the internet to their advantage. This is especially apparent when it comes to searching out the best available deals and promotions. Recent research shows that online searches for discounts have soared by over 100 per cent, a clear indication of how consumers are becoming more price sensitive,” says Tina Spooner, director of information at IMRG. “We continue to see a major shift in the way consumers shop as more and more are realising the benefits and savings in both time and money when shopping online. However, consumers’ higher expectations, together with more sophisticated shopping patterns, mean that retailers must both fully understand their market and customer base in order to stay ahead in this challenging climate.”
|
