The fashion retailer has integrated its bricks and mortar stock with the webstore, resulting in a centralized stock management system that offers customers more choice. Since launching its new website, the company claims it has more than tripled online sales in just 12 months. According to Des Comerford, managing director at Fallen Hero: “There is no doubt that since implementing Eurostop’s system, our e-commerce business has grown far more quickly than we anticipated. Our turnover compared to this time last year has tripled, from investing in advertising, marketing campaigns and the new system. We have been able to offer our customers a wider choice and access to a great portfolio of brands – and we expect the system to pay for itself by Spring 2009.”
