Angus Jenkins, head of home shopping at Kew Online, comments: “Since the launch of the new site we’ve seen the rate of conversion increase by 30 per cent. Clear navigation, detailed product images, intuitive filtering and cross-sells have led our customers to return more frequently, placing larger orders.”
Having recently updated its back office merchandising system to Microsoft Dynamics, Kew had the opportunity to upgrade its website to integrate with this new technology and at the same time step up to the next generation of e-commerce. “BT Fresca is a business that could guarantee to get the design and implementation completed within the required timeframe against a very challenging brief. Its team has a wealth of experience and expertise in delivering effective e-commerce solutions and we had every confidence in the benefits to be gained from the functionality of the Fresca Commerce Platform,” says Jenkins.
