Gary Balmer, head of trading and supply chain systems at Sainsbury’s, says: “Our focus is on serving our customers and by implementing simple processes in store we can give colleagues more time to do this. The project with Episys will see our promotional advertising and shelf edge labelling solutions consolidated into one, thus communicating our offering clearly and accurately from one single source. This approach will give us significant benefits, including greater consistency of pricing and promotional messages, which is of paramount importance, particularly as we develop key growth areas such as non-foods and online.”
The decision to implement a new ticketing solution has come about as a result of an in depth analysis of the retailer’s current pricing, promotions and PoS capability. At Sainsbury’s, the store inventory management system and master data for price change and promotional set up for core grocery and home and lifestyle, resides within an Oracle Retek application. It was therefore imperative that the solution would be able to interface with the current Oracle platform. Retail Enterprise Suite will work in both centralised and decentralised architectures and has been designed to support major commercial database platforms. It will also enable Sainsbury’s to embrace new technology, such as electronic shelf edge labels, which will enable real time pricing, kiosk-based guided selling tools and other multi-media formats, all driven from a central solution thus ensuring consistency of message across all communication media.
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