The group, which owns the likes of Caffé Uno and Chez Gerard, has partnered with Pure for the promotion, sending customers voucher offers such as 'two for one' and '£15 off' to encourage them to book a table. One particular campaign for Caffé Uno saw a 30 per cent open rate with a further 45 per cent click through rate.
“Pure has given us the freedom to take control of our customer relations,” says Ryan Badger, online marketing manager at Paramount Restaurant Group. “PureResponse has enabled us to shorten turnaround times for email campaigns and manage the way we capture data. I am certain working with them was the most cost-effective option available to us. The total cost of the service for a year was covered with the delivery of our first email campaign.”
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