The company is using Zeus Technology’s ZXTM solution across its site following successful online marketing campaigns. Online purchases now account for around a quarter of all home delivery sales. Phil Thompson, IT infrastructure manager at Domino's Pizza, says: “The success of our franchises hinge on offering customers the very best level of service whether that be in-store, over the telephone or online. Many of our customers prefer ordering online and will spend on average 20 per cent more than they would in-store, so having the technology in place to deliver a consistent level of service is hugely important.”
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