Sock Shop unveils viral game

This follows on from the company opening its first outlet in the UK after falling into administration three and a half years ago. Plans are also underway to open at least ten new stores over the next five years.

“We’ve seen a fantastic year both online and with the introduction of our new store,” says Cassie Ash, marketing manager at SockShop.co.uk. “TAMBA has created an original viral game that represents Sock Shop’s image as a popular British retailer - Sock It is an entertaining addition to our website, and will encourage user engagement among regular customers and new visitors.”