The German fashion and lifestyle company will be using an Avery Dennison RFID solution in over 25 million garments a year through an RFID chip imbedded in a care label. “The decision for the roll-out is a true milestone for our company,” says Gerry Weber International chairman, Gerhard Weber: “We invite all textile apparel suppliers to embrace the introduction of RFID to achieve significant cost savings, improved efficiency and greater transparency in retail.”

The fabric care labels will be applied in the manufacturing process, eliminating the need for retail staff to fit and remove conventional bulky security tags in-store. The label is automatically deactivated after the customer has paid for the goods at the checkout.

Further info at: www.averydennison.com