AboutEditor’s comment As Editor of Retail Systems, I hope that you enjoy our one-day summit looking at the challenges faced by retailers in mastering multi-channel. As the credit crunch continues to bite, acquiring and keeping customers in 2009 will be tough, both online and on the High Street. Mastery of multi-channel will, therefore, be many retailers' best defence against an uncertain future and a powerful weapon for expanding their trading horizons. During the last decade there have been great strides forward in website and supply chain solutions, and in the technologies that run in-store kiosks, contact centres and mobile commerce. Yet very few retailers seem close to creating the integrated infrastructure that would bring all these things together in the ideal multi-channel model. With this in mind, key topics to be addressed by the 2009 Summit include: 1.) Getting the basics right. Bringing an e-business mindset into the centre of your operation. 2.) Achieving the real-time, single view of the customer that multi-channel demands. 3.) Emerging retail technologies. 4.) The future of multi-channel retailing. The aim of the Retail Systems Multi-Channel Retail summit is to bring retailers, consultants and technology vendors together to address these and other pressing issues. It promises to be a thought-provoking event and I welcome any feedback that you might have – feel free to email me at the address below. Scott Thompson Editor – Retail Systems |
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