Multi-channel software solutions provider, Maginus, recently caused a stir at Retail Systems HQ when it sent over a My Genius figurine. For those in the dark, My Genius has joined the company as its multi-channel retail and distribution guru. He is (and I quote): “an invaluable member of the Maginus team.”

The figurine (pictured left) found a home atop a stack of copies of Retail Systems. Alas, a jealous work colleague swiped the little guy when my back was turned. But fortunately the good people at Maginus were able to send a replacement, plus an additional one for the office manager who had taken a shine to him.

On a more serious note, kudos to Maginus for coming up with the My Genius campaign. It’s one of the most effective tech supplier advertising/promotional programmes I’ve seen in some time - distinctive, fresh and inventive. Further details here.