Interesting blog post by Enconsultancy, looking at the new movie Inception and how it represents a good example of a truly successful and joined up multi-channel campaign that leads customers across channels and encourages them to interact more fully with a brand.
As consumer-facing businesses, retailers live or die by their ability to interpret and respond to the needs and desires of a wide range of customers. Multi-channel campaigns provide an opportunity for them to establish a real-time connection with the general public. But very few are excelling in this area at present. As the Econsultancy blog highlights, the marketing around Inception shows how it should be done.
And on a final note, if anyone can tell me what the hell was going on in Christopher Nolan’s latest movie, please drop me a line. Truly head scratching stuff.
