Mobile Retailer of the Year

This award acknowledges the rise of m-commerce and the fact that mobile is becoming a game changer in the retail sector. The winning entry will be a retailer who has truly embraced the mobile channel. It could be an app, a mobile-optimised website or an overall mobile strategy - the aim is to celebrate the drive to allow the customer to interact with the retailer where and when they want and provide a first class shopping experience.

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